mediamorg2010

 Advertising:key conventions

1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this . The picture is of a skittles rainbow with the vibrant package in the center. They make the picture very eye catching towards the audience which appeals to especially the younger generations who would notice how this sweet is made of energetic colours only. The  brand name skittles with the catchy slogan 'taste the rainbow' was an ideal choice for a slogan as rainbows are seen as  beatiful, energising and radiating therefore comparing their sweets to it makes them their very own unique brand and having their very own identity. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? The unique selling poin...

 Industries-ownership and control Marketing - Marvel cinematic universe Film industry- Black widow I, Daniel Blake

  1) What is independent cinema and how is it different to Hollywood blockbusters? Independent films are films that are not marketed as good as hollywood blockbusters as well as them having smaller budgets, they also do not belong to as franchise e.g. disney. 2) What is I, Daniel Blake about? Daniel blake is about a man    a 59-year-old joiner from Newcastle who, after a heart attack, clashes with the dehumanizing, bureaucratic welfare system while trying to claim benefits, forming a bond with a struggling single mother and her children caught in similar traps 3) Who directed I, Daniel Blake and why is this important?   Ken Loach is one of the most influential British filmmakers known for social realism —films that focus on the everyday lives and struggles of working-class people. His work often critiques social and political systems, especially welfare, poverty, and inequality. 4) How was I, Daniel Blake promoted to an audience? List at least  three  diffe...

  1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? At the time of the article, there were 37 films released in the Marvel Cinematic Universe. 2) How much money have the MCU films made in total according to this article? more than 30 billion in global box office 3) Why did Marvel create the Avengers films? To bring a range of peoples favourite heros  to a world where they could all unite against a common enemy and bring in a shardd audience and create a large amount of huge box office returns . 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? S ony pictures    owns the film rights to spider manbecause they secured them in the 1990s before Marvel Studios existed.  A deal with marvel / disney allowed  Spider-Man to appear in MCU films (while Sony retains distribution), which is why he’s part of MCU  5) Which company owns the rights to the Fantastic Four and the...

  1) Write a definition of a  passive  audience: A pa ssive audience is an audience that accepts media messages without questioning or interpreting them. They are seen as being easily influenced by what they watch, read, or listen to. 2)  Write a definition of an  active  audience:  An active   is an audience that actively thinks about, interprets, and sometimes challenges media messages. They choose media for specific reasons and are not automatically influenced by it. 3) Write a definition of the  hypodermic needle  theory:  The hypodermic needle theory suggests that media messages are directly “injected” into a passive audience, who accept and believe these messages without resistance, causing a strong and immediate effect on their behaviour or beliefs. 4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY ...