Advertising: Key conventions


1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this
.
The picture is of a skittles rainbow with the vibrant package in the center.
They make the picture very eye catching towards the audience which appeals to especially the younger generations who would notice how this sweet is made of energetic colours only.
The  brand name skittles with the catchy slogan 'taste the rainbow' was an ideal choice for a slogan as rainbows are seen as  beatiful, energising and radiating therefore comparing their sweets to it makes them their very own unique brand and having their very own identity.


2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?
The unique selling point for skittles is that they made their brand about fun and rainbows with appealing colours which attract the younger generation.
They never change what they are known for which allows them to be a stable name within their occupation as well as tjey know exactly who they are attracting themselevs too


Task two. 


1) An advert with a clear brand identity



2) An advert that uses shock tactics or a controversial idea




3) An advert that creates a a strong emotional connection to the audience





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