mediamorg2010

  Introduction - Tatler Media Pack 1) Look at the  Tatler Media Pack . Go to  page 2 : How does the editor introduce the magazine? 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? 3) Look at  page 6 . What do Tatler readers think about fashion? How much do they spend? 4) Go to  page 10 . What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the  pyschographic audience group  that best fits Tatler? Media Language 1) What different examples of  typography  can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts? On the cover of Tatler , ther...

  1) What is an advertising campaign? An advertising campaign is a series of planned adverts that work together to promote a product, service, or brand using a consistent message and st 2) What is the objective of the NHS Represent campaign?  encourage more people from diverse backgrounds to join the NHS workforce by showing that it is inclusive and represents the communities it serv 3) What does this advert want people to do once they've seen it (the 'call to action')?  It makes them think about it and then do what they are asking them to do which is donating blood  4) Why is the advert called 'Represent'?  to show that the national health surface  wants its workforce to reflect and represent the diverse backgrounds, cultures, and communities of the people it cares for, encouraging viewers to see themselves as part of the NHS. 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the...

  1) What  key conventions  of TV advertising can you find in the Galaxy advert? Key conventions i can see they use editing, cgi and appeal. 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The key message from the galaxy advert is telling us that its chocolate is luxury and one of a kind 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  She is an icon from the 50s and 60s and they selected her to show that she is seen as irreplacable knwon for her eccentric features further showing galaxy chocolate is the best chocolate you could have. 4) In your own words, what is intertextuality? The way different songs , adverts, media etc refer to each other or have similar relations. 5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, p...

  1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. In the 1950s , was presentend as submissive, very stupid and dependent on men . On top of this, we often see them in very sterotypical scenarios often in a coooking robe and glammed up which further shows the only thing they had to do within the day was attend to their husbands, cook and clean. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? Using a contreversional phrase asweell as the comic book font appeals to people more and wonder what the topic is about. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The use of makeup shows that the average womens role was only to look ...

  1.            2.      3. In the 1960s adverts we see women being portrayed as inferior ands seen as a victim. It speaks on jokes like 'even a women can open it' and 'do you still beat your wife'. 4. We see women being portrayed in an empowering way. In all the posters we can see them posing. 5. The adverts show change as throughout the years we see women becoming more fierce and being portrayed as more dominart figure.

 Advertising:key conventions Gender represontations in media Omo adverts Galaxy adverts csp nhs representation