galaxy advert csp

 1) What key conventions of TV advertising can you find in the Galaxy advert?

Key conventions i can see they use editing, cgi and appeal.

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

The key message from the galaxy advert is telling us that its chocolate is luxury and one of a kind

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

She is an icon from the 50s and 60s and they selected her to show that she is seen as irreplacable knwon for her eccentric features further showing galaxy chocolate is the best chocolate you could have.

4) In your own words, what is intertextuality?

The way different songs , adverts, media etc refer to each other or have similar relations.

5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

The movie it refers to is roman holiday and they create a nostalgic effect due to dressing in clothes specific the 50s and 60s aswell as how they behave.

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

They use aubery hepburn and gregory peck and they change in the role theyre essentially playing.

7.How does the advert's narrative (story) follow Todorov's theory of equilibrium?

The story follows todorovs theory of equilibrium as it first shows the lady on the bus on the way to her destination then after this it shows her journey being disrupted by the oranges being spilt. After this we see her meeting the hero in this situation as he drives here to her destination which follows the three step rule

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8) What representation of celebrity can be found in this advert?

 Think about how Audrey Hepburn is presented. 

She is presented as a damsel in distress who gets her way due to her looks, they use audrey hepburn as a way to portray this.

9) What representations of gender can you find in this advert?

We can see men being represented as the hero within this situation and women shown as the less dominant figure whos in need of saving.

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts?

They are subverted as the lead women then tells the men where to go and use her looks in attempt to control him which is shown in recent social contexts.