GCSE Media Studies: Coursework':

Kendrick lemar-alright 

  1. Mise-en-scène & Visual Style: Take 3 screenshots. Use the CLAMPS acronym (Costume, Lighting, Actor placement/movement, Make-up, Props, Setting) to explain how a specific mood or brand identity is created. What are the denotations and connotations of these choices?  

       
     
        



    Throughout the music video a grey tone is used to highlight the struggles of young black men destined to fail. We see men in police uniform to emphasise the political injustice black men face.Them dancing whils the police officers carry the car show that although they are being racially proifled they have become so accustomed to it that nothing else happens.   They based the music video in a disadvantaged area filled with litter, graffiti on wars with signs and numbers enabling gangs.
  2. 1. 

 Target Audience: Who is this media product aimed at? Explain how the language, tone, and visual style appeal directly to this target audience.
  It  is aimed at young black boys who have been opressed by people that claim to 'protect' them. The tone is very satrical and bittersweet showing black people in a 'crazy' limelight which is how they are viewed to the blind eye.


  2. Branding / House Style: 

    • If you chose the Music Video: How does the video make the audience feel like they are part of a fan community? How does it build the artist's brand?

    •   It makes the audience feel like they are part of a fan community as it speaks on real life struggles for a minority which makes the artist seem reletable to the fans and creates a community of o

    • If you chose the Sports Website: How do they maintain a consistent look (fonts, colours, logos) between the website and social media?           

  3. Task 2: Establishing a Concept & Brand Identity

    Objective: Practice brainstorming an original concept, identity, and narrative framework.

    Now, you will invent a fictional sports personality OR a fictional music artist/band.

    Your Blog Post Requirements:

    1. The Bio: Write a brief introduction to your fictional person/group.

      • Sports: What is their sport? What is their role? What charity, cause, or social issues do they champion/support?

      • Music: What is the name of the band/artist? What is their musical genre? What is the core style/vibe of their brand?   Shiney. Soca. No behaviour

    2. Logo and House Style Mood Board: Create a visual mood board (Collection of images) for your concept. It must include:

      • A colour palette (3–4 specific colors that reflect their identity). Tool: https://color.adobe.com/create/color-wheel



      • Font styles that fit the genre/sport.  

      • Some logo examples that might be used to inspire your own person/band that establishes the brand in the way that you envision.      




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