Demographics and demographics

 

1) What information do media companies use to create a demographic profile of their audience?

Age, gender, education, social class, race, jobs and professions, 

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

Media companies and advertisers are increasingly using audience profiling as it provides a deeper understandings to learn the target audience fully.

3) What are the seven different Pychographic groups? 

Aspirer, materialistics, reformer, succeeder, resigned, mainstream, struggler 

4) Write a brief summary of what each Psychographic group is seeking or motivated by.

The aspirer is materialistic, incqusisitive people who are focuserd on other perceptions of them and focus on social status more then anything.

 The reformer are the most anti-materialistic of all groups and yearn to be as auhtentic and intellecutual as possible.

 The explorer are the ones that aspire for more and like to try new ideas and are happy to adapt.

 The mainstream are the ones that want security and assurance in life, they are your everyday people.

The succeeders have alot of self confidence and they seek for the best in life aswell as being very organised.

  

The strugglers are seen as victims and loser who are aimless within life, they usually consume an unhealthy amount of something and seek escape from their inner conflict. 

The resigned are typically older people who have unchanging values within life, they're aim in life is to surivive.

5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 

The psychographic groups i fit into are the explorer and mainstream. I believe i fit into being an explorer as i always yearn for new things in life and I am never fully satisfied. I feel i am in the mainstream section as I also like security within life although i like to try new things i also likehaving security to fall back on.