Magazines and Music Video Assessment: Learner Response

 

1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

Good understanding of celebrity  presentation.

For question 5 focus on how the mv performance reflects audience.

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 1 
Q2: 6 
Q3: 4

Q4:2

Q5: 2

3) Look specifically at question 2. Use the indicative content in the mark scheme for question 2 to write three connotations of the design and layout of Tatler.

. the denotation of one central image directly addressing the audience enables the audience to see the aspirational Tatler reader – an upmarket, sophisticated woman

• the choice of white and black font/typography against the natural setting connotes that the magazine is both fresh and modern but from a classy, traditional base. This is likely how the Tatler audience would like to see themselves

• the soft focus also draws the eye to the image, in particular the model’s gaze, which connotes equality between the model and the reader, given the model’s body language

• the cover star Emma Weymouth wearing a ballgown in the gardens of a stately home connotes the wealth and luxury that Tatler readers aspire to.

4) Now look at question 3 - Heat magazine. Use the indicative content in the mark scheme to write three ways celebrities are represented in Heat magazine.

• Celebrities are presented as important and desirable – this is the latest gossip that readers have to know about. 

• Some of the paparazzi photography is designed to make them look like ‘normal’ people so readers can identify with them or feel closer to them.

• Celebrities on cover tend to be reality TV or pop stars – celebrities generally from more working class backgrounds so again creating a point of contact with a working or middle class audience.

5) Look at question 5 - Arctic Monkeys and audience identity. This is a real AQA past question with lots of potential answers given in the mark scheme. Choose three answers that specifically refer to the Arctic Monkeys CSP and write them here. 

• the audience might watch music videos to reinforce values and behaviour. The lead singer seems to not care about the filming of the music video, rarely making eye contact with the camera and stating at the beginning ‘don’t believe the hype’. The audience gain a sense of identity as they can relate to the lead singer’s both nonchalant and rock and roll representation. 

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• the audience can gain a sense of identity as they recognise something of themselves or relate in some way to the group. The band are dressed in standard teenage rock band garb of plain t-shirts, jeans and trainers, a look that can be easily replicated by fans or is already worn by them. They are not really offering a performance, it is more of a jam session with them showing their musical prowess to their friends which is something the audience might also do

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• music videos might represent artists as role models that fans can aspire to be like thus allowing the audience to gain a sense of identity. The band are represented as ‘everyday lads’ with typical clothes, costumes, acne. They make eye contact with each other and look to be having a laugh. The audience might feel they are achievable role models

6) BLACKPINK - How You Like That didn't come up in this assessment. If this CSP comes up in your end of Year 1 exam, what three things about BLACKPINK and How You Like That could you try to include in your answer? 

I'd speak on how Blackpinks audeince had vicarious pleasure as fans feel as if they can live within the group and their lavish lifestyles.

How they culturally represent koreans or people with korean descent.

Blumler and Katz idea of surverilace and how their fans keep up with Blackpinks lifestyle.