introduction to music

 Introduction to Music Video and BLACKPINK HYLT: Blog tasks

Introduction Q's:

1) What are the key conventions of music video?

Key conventions of a music video is movement, fast pace,camerawork or editing. Many contain performances elements or narrative.

2) What is intertextuality?

Intertexuality is  when one media product referneces another.

3) When did music videos first become a major part of the music industry?
When tv channels like mtv came around . 

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s? Mtv and they was an important part of the music industry because 

5) How are music videos distributed and watched in the digital age?

They are watched through streaming services like youtube and spotify.

BLACKPINK: How You Like That Q's:

Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? 

blinks - they are young females and are known as the explorer.

2) What audience pleasures are offered by the music video for How You Like That?

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

4) How was the How You Like That music video marketed and promoted to the audience?

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

Industry

1) How were BLACKPINK formed and what records have they broken?

2) What other successful artists have YG Entertainment created? You may need to Google this.

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

5) How are UK-based music videos regulated and what types of content require warnings? 

They are regulalated through the Bbfc and the type of content that requires warning is graphic scenes,nudity,explicit language etc.