industries:ownership and control

 

1) What is a conglomerate in the media industries? 

In the media industry, a media conglomerate is a large corporation that owns a diverse portfolio of media companies and outlets, such as television, radio, film, publishing, music, and digital platforms

2) What is a subsidiary?

It is a company that is owned by another company seen as a business parent.


3) What are the benefits for media companies of vertical integration?

The  benefiet for media companies of vertical integration as it allows the media companies to control the whole media chain which reduces cost and risks.

4) What are the benefits for media companies of horizontal integration?

The benefiet for media companies like increased market share, reduced competition and economies of scales.

5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you.
Disney, Facebook, Apple 

6) What is convergence and what device has changed the relationship between audiences and producers? 
Convergence is the process where different forms of media, information technologies, and communication systems merge into a single platform or device, driven by digitization and the internet. 

7)  Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible

  Facebook bought instagram for 1 billion dollars to secure succesfully a leading position in the sociap mobile phone space. Ontop of this, they used it as an attempt to gain a younger audience towards their program. This also helped to diversify their portofilio. 

8) What is the name of the media billionaire who used to own Fox?

Rupert murdoch

9)) List 10 companies that are part of the Disney media empire. 
Marvel
Hulu
Pixar animation studio
Espn
Abc entertainment 
Espn
20th century studio
hulu
national geographic
fx networks 
walt disney animation studios

10 .Why did Disney buy Fox - What are the benefits? These benefits are particularly discussed towards the end of the article.  

Disney bought 21st Century Fox to massively expand its library of valuable film and TV franchises, strengthen its position in the streaming market (especially by gaining majority control of Hulu), and broaden its appeal beyond family-oriented content. The deal also gave Disney a far larger global distribution footprint, enabling international growth, while providing major cost savings and operational efficiencies through scale. Overall, acquiring Fox transformed Disney into a more powerful, diversified entertainment giant with greater competitive leverage, deeper content reserves, and a stronger long-term position in the rapidly shifting media landscape.



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