media 2 assessment:learner response 2

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

grade 5, 19/35 

For question 3 remember to break your answer into different types of readings. Preferred (what they wish to show) vs oppositional (what people might actually see)

2) Read the mark scheme for this assessment carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question:

Q1:1 mark
Q2:0 marks
Q3:4 marks
Q4: 2 marks
Q5:2 marks
Q6:10 marks

3) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used.

I got 4 out of 8 marks so there was more I could have done. one answer I could of done was say the target audience might find the image intimidating.

4) Now look at question 4. Write a definition of vertical integration plus the benefits of it listed in the mark scheme to revise this key industry terminology. You may find the blogpost on ownership and control helpful here.

 Vertical integration in media is a strategy where one corporation controls multiple stages of production , distribution and exhibition for its content.

Greater control over every stage of the production 

 Increasing profit 

Having complete ownership over creative products 

5) Finally, look at your 20-mark essay - question 6. Read this exemplar answer to help give you an idea of what a top-level response looks like. Then, write five points from either the exemplar answer or the mark scheme that you could have used in your answer. This will be excellent revision for a future film industry exam question. 

 

I, Daniel Blake does not offer star power in the way Marvel and Disney can but Ken

Loach is a star director in the independent cinema world with 50+ years of making

hard-hitting political films.

• Grassroots marketing was a clear strategy used and the whole marketing had a local

and regional feel compared to the global approach seen with Black Widow.

• The Premiere was held in Newcastle, rather than the usual London. There was a

focus on community screenings and regional marketing officers were employed.

• The marketing campaigns reflected the much lower budget (compared to Black

Widow) but deliberate choices were made because of the subject matter of the film.

• Partnerships are important in the marketing of all films and I, Daniel Blake was

promoted in partnership with Trinity Mirror (newspaper group). The Daily Mirror

newspaper supports the Labour Party and therefore would agree with the main

message of Ken Loach’s film.