Radio 1 launch csp

 Historical, Social and Cultural Contexts

1) What radio stations were offered by the BBC before 1967?

Bbc radio light and radio home.

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?

They reoarganised in september 1967 by rebranding old stations and each new station had a clear end goal.

Bbc radio light was replaced with by radio 2 and bbc third was made into station 3.

3) What was pirate radio and why was it popular?

Pirate radio was when stations would go overseas to play music and it was popular as music use to be limited on the main stations due to laws but pirate stations could play music all day due to the fact that they didn't have to oblige to any laws due to them not being i8n the country.

4) Why did pirate radio stop broadcasting in 1967?

As needle time was increased so stations like the Bbc could play music for longer meaning their was no need for pirate radio.

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?

They brought on djs that the young audience was familiar with through pirate radioing so the fans followed the djs as long as they played music. 

6) What was 'needle time' and why was it a problem for BBC Radio?

It was a law published by the Government and it was a problem for the Bbc radio as it meant that they couln't play as much music as they wanted to making them loose a fanbase.

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

As now it appealed to the younger generation more than any other.

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

  Tony blackburn and it causes upset as him using slang and being more youthful isnt what is considered traditionally british.

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

As he used a casual tone and speaks less formally with the added music effects would appeal to younger generations.

10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content?

As his show was mostly music which is what pirate radio was like in comparison to traditional BBC radio content

Audience and Industry

1) What was the target audience for BBC Radio 1 in 1967?

Teenagers and young people.

2) Why did Radio 1 initially struggle to attract young listeners?

Wasn't seen as cool and start up cost.

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).
Vicerious pleasure.

4) How is the BBC funded?

Funded through the uk

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? 

In 1967, the preffered reading would be for teenagers to like the radio station and the oppositional is more ellder people appreciating it.