audience reception theory

 What is your definition of a passive audience ?

Passive Audience:

A passive audience is a group of people who receive information or media without actively participating, responding, or questioning it. They simply watch or listen without influencing the message.


What is your definition of active audience? 

Audiences can be described as being 'active'. An active audience refers to an audience that is involved in creating meaning of the product and so does not necessarily absorb the dominant messages being promoted by media products

What is your definition of the hypodermic needle theory?

The Hypodermic Needle Theory, also known as the Magic Bullet Theory, is a concept in mass communication that suggests media messages are powerful tools that can directly influence and manipulate audiences.

Write down a media product for each category of Blumer and Katz user and gratification theory and why it fits?

1. Entertainment / Diversion

Example: Fortnite 
Why it fits:
Players use Fortnite to escape everyday life, have fun, experience excitement, and relieve stress through fast-paced gameplay and social matches. It offers a break from reality, which is the core of the “Entertainment/Diversion” gratification.

2. Personal Identity

Example: Vogue 
Why it fits:
Readers use Vogue to shape or reinforce their sense of style, lifestyle goals, and personal identity. It helps them decide who they are or who they want to be by presenting fashion trends, cultural figures, and aspirational imagery.

3. Personal Relationships / Social Integration

Example: Strictly Come Dancing 
Why it fits:
Shows like Strictly create shared cultural moments that viewers can talk about with friends, family, or online communities. People watch not just for the show itself, but to feel connected to others, join discussions, or bond over favourite contestants.

4. Surveillance / Information

Example: BBC News 


Why it fits:
Audiences use BBC News to stay informed about politics, world events, weather, and important national updates. This satisfies the need for reliable information to help people understand what is happening around them.

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