Demographics and demographics
1) What information do media companies use to create a demographic profile of their audience? Age, gender, education, social class, race, jobs and professions, 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? Media companies and advertisers are increasingly using audience profiling as it provides a deeper understandings to learn the target audience fully. 3) What are the seven different Pychographic groups? Aspirer, materialistics, reformer, succeeder, resigned, mainstream, struggler 4) Write a brief summary of what each Psychographic group is seeking or motivated by. The aspirer is materialistic, incqusisitive people who are focuserd on other perceptions of them and focus on social status more then anything. The reformer are the most anti-materialistic of all groups and yearn to be as auhtentic and intellecutual as possible. The explorer are the ones that aspire for more and like to try new ...